When it comes to premium Italian streetwear, Stone Island and C.P. Company are two names that dominate the scene. Loved by streetwear enthusiasts, football casuals, and high-end fashion fans alike, both brands bring innovation, identity, and performance to the table. But how do you decide which one’s right for you?

At True Labels, we specialize in authentic Stone Island and C.P. Company at unbeatable prices. Here’s everything you need to know before you make your choice.

The Origins: Shared Roots, Diverging Paths

Both brands were founded by Massimo Osti, often referred to as the "godfather of sportswear."

- C.P. Company was established in 1971, known for its goggle jackets, garment dyeing techniques, and military inspiration.
- Stone Island launched in 1982 as a more experimental offshoot, with a focus on technical outerwear, innovative fabrics, and garment engineering.

Design & Identity: Goggle Lens vs Compass Badge

- Stone Island is known for its compass badge, detachable arm patch, and futuristic materials. It’s bold, highly engineered, and instantly recognisable.
- C.P. Company leans into a more subtle aesthetic. The iconic lens detail on the sleeve or hood is a nod to utility wear.

Functionality: Innovation at the Core

- Stone Island is a materials pioneer with reflective fabrics, thermo-sensitive outerwear, and cutting-edge dyeing.
- C.P. Company focuses on comfort, practicality, and garment-dyeing mastery.

Fit & Style: Slim Streetwear vs Utility Comfort

- Stone Island typically leans towards a fitted silhouette.
- C.P. Company often goes for a more relaxed fit.

Price Point: Are You Paying for Hype or Innovation?

Prices are comparable, but Stone Island often sits slightly higher due to exclusive fabric technologies and collaborations.

Resale & Collector Value

- Stone Island has a cult following and often holds or increases in value.
- C.P. Company is more about long-term wearability.

Verdict: Which Brand is Right for You?

Go for Stone Island if you want to make a statement and love exclusive materials.
Choose C.P. Company if you prefer comfort, subtlety, and a more laid-back aesthetic.

Feature	Stone Island	C.P. Company
Design	Bold, technical	Understated, utilitarian
Signature	Compass badge	Goggle lens
Fit	Slim	Relaxed
Price	Slightly higher	More accessible
Street Appeal	High	Cult following
Innovation	Cutting-edge fabrics	Dyeing expertise

Shop Now at True Labels

We’re proud to offer authentic, discounted Stone Island and C.P. Company direct from Italy.

Shop Stone Island UK: https://www.truelabels.co.uk/collections/stone-island
Shop CP Company UK: https://www.truelabels.co.uk/collections/cp-company